Principal Investigator

Graduate Students

Master Students

Research Assistants


Principal investigator

Ran Hassin

I received my PhD in 1999 from Tel Aviv University, and spent the longest postdoc ever at NYU. After being dragged from there by four NY policemen, I moved to the Hebrew University in 2002. I am currently a member of the Psychology Department and the Center for the Study of Rationality, and I am the editor of Oxford University Press’s Social Cognition and Social Neuroscience book series.

I am interested in understanding the capabilities of unconscious processes, and in using this knowledge to gain insights into the functions of consciousness. Relatively longstanding projects in the lab include the investigation of (non-conscious) working memory and executive functions, (non-conscious) goal pursuit and motivation, (non-conscious) goal conflict and self control, and (non-conscious) nationalism. Newer projects include (non-conscious) arithmetic and reading, the study of emotional and motivational factors that determine when things pop into consciousness, and application of various of the above-mentioned projects to the area of judgment and decision making. In recent years I have also examined various aspects of emotional processes, ranging from emotion perception, to emotion regulation and phenomenology. The lab mainly uses behavioral measures, but from time to time we resort to physiological data, patient data, and even colorful (and less colorful) pictures of the brain. In one fMRI study, run by a former graduate student in the lab, we even found significant activations outside the skull.



Graduate Students

Alon Goldstein

I am a PhD student, with a background in cognitive psychology and economics. My holy grail is understanding the role of consciousness in decision making and the limitations it imposes on rational behaviour and high cognitive functioning.
My first steps in this journey involve talking with participants without their awareness and trying to understand what can one hear, read and say, without her consciousness getting in the way.

Ariel Goldstien

I am a Phd student in my third year my main goal is to understand the behavioural correlations to consciousness (or more simply what does it do?), as this turned out quite difficult to research I am trying to demonstrate that high-level cognitive process could be performed without the need for consciousness.



Asi Schupak

I am interested in many things, and as so my academic career began with the question of where to start. Drawn to the fields of history, computers and psychology, I found myself with a double B.Sc. in computer science and Middle Eastern history, followed by an M.A. in cognitive psychology, all from Tel Aviv University. Like my interests, my research fields are diverse – started with attention, continued with music perception, and then onto cognitive biases in emotional processing. My current research investigates the mechanisms through which approach and avoidance influence emotional evaluations.



Rasha Kardosh

I am a PhD candidate at the Psychology department. Generally speaking, I am interested in the study of non-conscious ideologies. In one line of research I explore the mechanisms through which non-conscious ideologies operate within our cognitive system, and in another line I examine how these ideologies affect our perceptions and reasoning styles. I believe that by examining this, we can learn a lot about the interaction between social contexts and basic cognitive functions.



Veronica Dudarev

I have received my MA in psychology from the Moscow State University, and after a year of internship at the laboratory of Ran Hassin joined it as a Ph.D. student.

I have been involved in a number of research projects, starting with the work on face perception done with Hillel Aviezer. Then I’ve spent a couple of years studying unintentional activation of executive functions in joint actions. Currently my main interest is how non-conscious processes shape conscious experiences. Specifically, I am trying to understand how memory, both conscious and unconscious, affects conscious perception.



Master students

Bar Rehani

I’m a Master’s student in the cognitive sciences program, and still working on my B.A in psychology and cognitive sciences. In my research I study the ability to read unconsciously.


Shira Goldenberg

I’m a master student in the lab and my main interest is mind set, a mode of the mind that influences a variety of cognitions, mostly unconsciously. There can be many different mind sets. My current line of research addresses the possibility of emotion regulation mind set, in which engagement of emotion regulation leads to an emotion regulation mode that has the potential of influencing attention, decisions and many other cognitions.


Tal Nahari

I am a Master’s student in cognitive science with a background in psychology. My research passions include the unconscious, and trying to understand its mysteries, along with abstract psychological constructs such as imagery, emotion and deception. my research tools include eye-tracking, behavioral experiments, and physiological methods.


Yaniv Abir

I am a Masters student at the cognitive sciences department. I am interested in the informational capacity of conscious and unconscious processes, and study data-rich models of selection for consciousness.



Asael Sklar

I started my research with an interest is the (possibly non-existent) functional role conscious awareness plays in human cognition. As I have (as of yet) failed in finding anything that seems to hold as an a priori candidate for this alleged role, I pursued two different research paths. One aimed to prove that certain things, such as arithmetic, can be done without conscious awareness. The other attempted to generate empirical data on the phenomenon of conscious awareness, primarily finding out which cognitive events we become consciously aware of and why.

Recently, I submitted my dissertation showing evidence for unconscious arithmetic processing and started a post-doctoral position with Kentaro Fujitan in Ohio State University studying self-control.

I still have not given up on getting back to my original question and hope to perhaps find some hints for an answer in the way self-control requires (or does not require) consciousness.



Baruch Eitam

Generally, I am interested in the ways ‘cognitive’ and ‘motivational’
processes interact. Specifically, I don’t really believe that such
a separation exists anywhere in the mind or brain. It may be more
beneficial to think of the two as different representations of
information that interact and influence each other in many complex ways.
With Ran I studied how motivational processes affect Implicit learning
and have proceeded to study how these affect intuitive problem solving
and selective attention. Other than that I am married to Tami and basically that’s it.



Chen Rosner Or-Bach

I was an MA student in cognitive Sciences.

“What are the cognitive implications of having an open task in the back of your mind while attempting to complete a current task?”

This is what I tried to look into in my current research project. This question will hopefully lead to insights applicable to a wider question that concerns the way our ongoing goals and motivations effect our information processing and coding.



Daniella Shidlovski

I am a Doctoral candidate in the social psychology department. I am a proud member of both Ran Hassin’slab and Ruth Mayo’s social cognitive lab. My research work examines the effect of non-conscious goal pursuit on emotions. In different studies we have shown that non-conscious goal pursuit directs people’s emotion in goal-compatible ways. My dissertation work (under the supervision of Ruth Mayo and Yaacov Schul) explores the role of imaginary memories in the process of self- deception.


Hillel Aviezer

Hillel Aviezer graduated the clinical neuropsychology program at HU and his PhD thesis was carried out under the joint supervision of Ran Hassin and Shlomo Bentin. His research explores the influence of emotional body context on facial expression perception using a wide range of methodologies and testing rare neuropsychological patient populations. After being scotch-taped to his chair by his own lab members, Aviezer left the holy land with his wife and multiple offspring to start a joint postdoc with Alex Todorov in Princeton and Yaacov Trope in NYU. After completing his postdoc, he returned to the Hebrew University and joined the faculty at the psychology department. Still suffering from caffeine abuse, Aviezer rarely sleeps but when he does doze off, he dreams of tenure and an overweight BMI.



Ido Rivlin

I spent 2 great years at the lab as a cognitive science student. My research dealt with the differences in the ways the conscious and the unconscious processes the same information; I believe that analyzing these differences will shed some light on the nature of the conscious and unconscious and their role in the process of evolution. Nowadays I’m a student at the ELSC Ph.D program, trying to add to my toolbox some more ways for studying consciousness while staying updated with what’s going on at the lab.



Maxim Milyavsky

I am a Ph.D student in the lab. My research is focusing on the influence of motivation on use of unconscious information. Specifically, I am trying to show that people can use unconscious (subliminal) information in their choices and that this use can be enhanced as their aspiration to succeed grows up. In the more broad sense, as a former chess master and a current tai-chi amateur, I am interested in psychological factors that can improve our intuitive decision-making.



Nir Levy

I’m a MA student in social psychology. I received my B.A in psychology and business as well as my MBA in finance & organizational behavior from the Hebrew University of Jerusalem.  In my research I study the algebraic and the semantic capabilities of the unconscious.



Roi Mandel

My M.A thesis (2009-2010) concerns the boundaries of subliminal multi-string processing, mainly focusing on the ability to process the meaning of word pairs and short sentences without awareness. Today, the foundations of my hard labored work serve as the basis for some wonderful work conducted by others in the lab.



Shira Zimerman

I have been a part of this lab for many years, first as a research assistant, and later as a master student and PhD candidate.

I received my PhD in May 2015, and currently I am an intern neuropsychologist at the neuropsychiatric clinic at Hadassah medical center.

My main interests are implicit motivational processes and executive functions. In my research I investigate how non-conscious processes change as we age, and how might those changes effect executive functioning among older adults.



Tali Kleiman

Very broadly I am interested in conflicts, incongruencies, and mismatches, and how our cognitive and motivational systems are affected by them on the one hand, and handle them on the other.

I have started exploring these issues in my PhD dissertation with Ran, where we looked into the possibility of goal conflicts occurring outside of conscious awareness.

I am now a postdoc at the Trope Lab at NYU where I try to pinpoint general (what a lovely linguistic incongruency) processes that may underlie both cognitive and self control.

I do, on occasion, emerge out of the lab to explore the fabulous NYC.



Tom Noah

I spent three fascinating years at the Labconscious, exploring non-conscious goal pursuit, i.e. implicit processes which help us achieve our goals without attention or awareness.

These days, my research itself is mainly non-conscious, as I pursue my goal of obtaining a PHD in cognitive psychology, while working as a lawyer at the education department of KNK Law.