My work with Ran focused on subliminal processing of text. Together with my wonderful and dedicated colleagues, we provided evidence for unconscious processing of short written sentences using a method called Continuous Flash Suppression. My current research focuses on animals (Animal Welfare), and the complex relations we have with them. For example, how “owner”/”consumer” knowledge affects the way we treat animals. I currently work as an Assistant Professor at the Department of Veterinary and Animal Sciences, University of Copenhagen, Denmark.