@inbook {Hassin2009,
	title = {Non-conscious goal pursuit and the effortful control of behavior},
	booktitle = {Oxford Handbook of the Psychology of Action},
	year = {2009},
	pages = {549-568},
	publisher = {Oxford University Press},
	organization = {Oxford University Press},
	author = {R. R. Hassin and H.. Aarts and B. Eitam and R. Custers and T. Kleiman},
	editor = {E. Morsella and J. A. Bargh and P. M. Gollwitzer}
}
