@article {Johnson2013,
	title = {Can Consumers Make Affordable Care Affordable? The Value of Choice Architecture},
	journal = {PLoS ONE},
	volume = {8},
	year = {2013},
	month = {12},
	pages = {e81521},
	issn = {1932-6203},
	doi = {10.1371/journal.pone.0081521},
	author = {Eric J. Johnson and Ran Hassin and Tom Baker and Allison T. Bajger and Galen Treuer}
}
